REAL ESTATE Cinematic walk through video tour
According to one study, real estate listings that include a video receive 403% more inquiries than those without. Real estate video marketing is a great weapon in your arsenal, particularly for visually-driven purchases like homes or offices. There really is no better way to showcase a house or building than with a video.
Showing a property to potential customers is time-consuming, yet mission-critical to finding the right match. Video content is a powerful tool for extending the reach of your real estate business. In the time it takes to give a house tour to one family, dozens of other potential buyers can learn about a property through your video marketing content online. Here are some great ways to put video to work for you.
Real Estate Videos & Tours
The best use case for video marketing for realtors is to produce a short video tour of the property you’re hoping to sell. Touring a property is a commitment in time, resources, and energy, both for realtors and potential buyers. Instead, consider hosting a real estate tour via video to cut down on wasted leads and to help buyers self-select if they want to view the house in person.
Property Listing Video Tips
Video tours and property listings are a great place to start when creating real estate video marketing material. One study discovered that 40% of prospective buyers find virtual video tours to be very useful. Keep these rules in mind when producing real estate videos.
Tell a story about a home. Help your prospective buyer see the house as a home. Skip the sales pitch and don’t just list the bells and whistles that come with the house. Describe what it might be like to live in the neighborhood, enjoy the local community, and relax after a day at work.
Focus on the features. What amazing details does this home have that no other house can offer? What are the key things that buyers care about most? Your video should be short and sweet. Few people have the attention span to listen to every single faucet and fixture a house has to offer. Focus on the things that will surprise and delight a potential buyer, and keep your video to 3–5 minutes in length at most.
Visuals are key. It pays to make sure your visuals stand out. As a real estate marketing video can serve to replace an in-person tour, you want to show off the space in its best light. Spend some time getting the right lighting, angles, and production quality you can. Use a wide angle lens to make the spaces seem less claustrophobic.